Privacy Policy

ANKE

Refrigerated Display & Kitchen Equipment Manufacturer — UAE · India · KSA

PRIVACY POLICY

Applicable to: UAE · India · Saudi Arabia · GCC · Global Digital Reach

ANKE International (“ANKE,” “we,” “us,” or “our”) is committed to protecting the privacy of every individual and business that interacts with us — whether through our website, our paid advertising across any digital platform, our lead generation forms, or our WhatsApp Business communications. This Privacy Policy is written to be platform-agnostic: it covers all current and future advertising channels without requiring a policy update each time we add a new platform.

Who We Are

ANKE International is a manufacturer and supplier of custom refrigerated display counters, stainless steel kitchen equipment, modular flat-pack kitchen solutions, commercial refrigeration, and automatic doors and gates. We operate across the UAE, India, and Saudi Arabia and serve clients throughout the GCC region.

Office	Contact Details
UAE (Head Office)	105 Amr Ibn El Aas St, Ajman Industrial 1, Ajman \| +971 6748 0178 \| connect@ankeintl.com
India	6/1 D-2, Athipalayam Road, Chinnavedampatti – 641049, Coimbatore \| +91 422 439 2838
Saudi Arabia	ANKE – Riyadh \| +966 55 490 7756 \| connect@ankeintl.com

What Personal Data We Collect

2.1 Data You Provide to Us Directly

When you contact us via our website, submit a quote request, fill in a contact form, respond to our advertising on any platform, or message us via WhatsApp Business, you may provide:

Full name
Company name and business type (e.g., restaurant, hotel, bakery, retailer, contractor)
Business email address
Phone number, including WhatsApp number
Business location, emirate, city, or country
Project requirements, product enquiry details, and budget range
Any files, drawings, or attachments you share voluntarily
Messages and conversation history via WhatsApp Business

2.2 Data Collected Automatically (Website & Cookies)

When you visit www.ankeintl.com, we may automatically collect:

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on each page, and navigation patterns
Referring URL (the source that brought you to our site)
Cookie identifiers, pixel data, and session data
Video view duration (where video content is embedded on our site)

2.3 Data Collected Through Digital Advertising Platforms

We run paid advertising campaigns across multiple digital platforms. The specific platforms we are currently using, and those we may use in the future. Through advertising platforms, we may collect or receive the following categories of data, depending on the platform and ad format used:

Ad interaction data — clicks, impressions, video views, watch time, and swipe/scroll events
Conversion events — form submissions, phone number clicks, WhatsApp link clicks, catalogue downloads, and page visits
Remarketing and retargeting audience data — data used to show our ads to users who have previously visited our website, watched our video content, or engaged with our social media profiles
Platform-assigned identifiers — such as click IDs, pixel IDs, or hashed user identifiers used for attribution
Lead data submitted via native Lead Generation Forms on any advertising platform (see Section 2.4)
Lookalike audience signals — aggregated, anonymised signals used by platforms to find audiences similar to our existing customers

We do not control how advertising platforms collect, process, or store data from their own users. Each platform’s privacy policy governs how they handle data on their side. We are responsible only for how we use the data shared with us.

2.4 Data from Native Lead Generation Forms

Several advertising platforms offer native lead generation forms — forms that appear directly within the platform without the user visiting our website. We use, or may use, these on platforms including (but not limited to): LinkedIn, Meta (Facebook/Instagram), TikTok, YouTube/Google, Reddit, and Twitter/X.

When you submit a native lead generation form on any advertising platform, that platform shares with us the data fields you completed. These typically include:

Full name
Professional or personal email address
Phone number (where requested)
Job title, company name, and company size (where the platform pre-fills from your profile)
Country or city of residence
Any custom answers you provide to our form questions

By submitting a lead generation form on any advertising platform, you consent to ANKE International receiving and processing that data for the purposes described in this policy. Each platform’s own privacy policy governs how they handle your data before it is shared with us.

2.5 Data from WhatsApp Business

We use WhatsApp Business to communicate with leads and clients. When you message us via WhatsApp or when we follow up with you using a number you have provided, the following may be collected:

Your WhatsApp display name and phone number
The content of messages exchanged for the purpose of responding to your enquiry
Media files (images, documents) you share with us via WhatsApp

We use WhatsApp Business for direct one-to-one sales follow-up only. We do not use WhatsApp for bulk marketing broadcasts without your explicit consent. You may opt out of WhatsApp communications at any time by simply replying ‘STOP’ or requesting removal from our contact list.

How We Use Your Personal Data

We collect and process your personal data for the following lawful purposes:

Purpose	Lawful Basis
Responding to your product enquiry or quote request	Contractual necessity / legitimate interest
Sending product catalogues, spec sheets, or project proposals	Legitimate interest / your consent\
Running paid advertising campaigns on any digital platform	Consent (via cookie/consent banner on our site)
Remarketing and retargeting across digital advertising platforms	Consent (via cookie/consent banner)
Collecting leads via native platform Lead Gen Forms	Consent (given at point of form submission)
Following up on leads via email, phone, or WhatsApp Business	Legitimate interest / your consent
Measuring ad performance, attribution, and marketing ROI	Legitimate interest
Building lookalike audiences for advertising efficiency	Legitimate interest (using anonymised/hashed data only)
Video ad delivery and engagement tracking	Consent (via platform and cookie banner)
Improving our website, content, and user experience	Legitimate interest
Complying with UAE PDPL, Indian DPDP Act, Saudi PDPL, and other applicable laws	Legal obligation

Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar tracking technologies on www.ankeintl.com. These are placed both by ANKE and by our authorised advertising partners. The categories of tracking technology we use are:

Category	Typical Provider	Purpose
Strictly Necessary	ANKE / CMS	Site functionality, session management. Cannot be disabled.
Analytics	Google Analytics (GA4)	Understand how visitors use our website — pages, bounce rate, traffic source.
Advertising Pixels	Authorised ad platforms (see Active Platforms list)	Track conversions, enable remarketing/retargeting, measure video ad performance, build lookalike audiences.
Preference / Consent	ANKE / Consent tool	Remember your cookie and marketing consent choices.

You can manage or withdraw your cookie consent at any time using the Cookie Settings link in our website footer. Withdrawing consent for advertising cookies will stop new tracking from that point but will not delete data already collected by advertising platforms in accordance with their own policies.

Our current list of active advertising pixels and tracking tags is maintained at: www.ankeintl.com/advertising-platforms — updated in real time whenever we add or remove a platform.

Who We Share Your Data With

We do not sell, trade, or rent your personal information to any third party. We may share your data with the following categories of recipients, strictly to deliver our business and marketing activities:

Authorised digital advertising platforms — any platform on which we run paid ads and that receives pixel, conversion, or audience data from our website or lead forms. The current list is published at www.ankeintl.com/advertising-platforms
Analytics providers — tools used to measure website performance and advertising ROI
CRM and email communication tools — used to manage, log, and follow up on sales enquiries
WhatsApp Business API provider — Meta Platforms, Inc., which operates the WhatsApp Business infrastructure
Our internal sales and marketing teams across UAE, India, and Saudi Arabia — to respond to and follow up on your enquiry
Legal or regulatory authorities — only where required by applicable law in the UAE, India, Saudi Arabia, or other relevant jurisdictions

All third-party service providers are required to handle your personal data securely, only for the stated purpose, and in compliance with applicable data protection law. We do not authorise any third party to use your data for their own independent marketing.

How Long We Keep Your Data

We retain personal data only for as long as necessary for the purpose for which it was collected:

Data Type	Retention Period
Website enquiry and contact form data	Up to 3 years from last interaction
Lead Gen Form data (any platform)	Up to 3 years, or until you request deletion
Advertising remarketing / retargeting audience lists	Up to 540 days (or platform maximum, whichever is shorter)
Conversion and attribution tracking data	Up to 2 years for analytical purposes
WhatsApp Business conversation history	Up to 2 years from last message
Video ad engagement data	Up to 2 years (aggregated / anonymised thereafter)
Contractual and project delivery data	Up to 7 years (UAE commercial law compliance)

When data is no longer required, we securely delete or fully anonymise it so it can no longer be linked to any individual.

Your Privacy Rights

Depending on the laws of your country of residence — including the UAE Federal Decree-Law No. 45 of 2021 (PDPL), India’s Digital Personal Data Protection Act 2023, Saudi Arabia’s Personal Data Protection Law, and the EU/UK GDPR where applicable — you have the right to:

Access — Request a copy of the personal data we hold about you
Rectification — Ask us to correct inaccurate or incomplete data
Erasure — Request deletion of your personal data (‘right to be forgotten’)
Restriction — Ask us to limit how we use your data while a dispute is resolved
Portability — Receive your data in a portable, machine-readable format
Object — Object to our use of your data for marketing, profiling, or retargeting
Withdraw Consent — Withdraw consent to marketing communications or cookie-based tracking at any time, without affecting the lawfulness of prior processing
Opt Out of WhatsApp Follow-Ups — Reply ‘STOP’ to any WhatsApp message or email connect@ankeintl.com to be removed

To exercise any of these rights, email connect@ankeintl.com with the subject line: ‘Privacy Request – [Your Name]’. We will acknowledge within 5 business days and respond in full within 30 calendar days.

International Data Transfers

ANKE International operates across the UAE, India, and Saudi Arabia. Your personal data may be transferred between our offices in these countries for the purpose of responding to your enquiry or delivering our services. All inter-office transfers comply with applicable data protection regulations.

When data is processed by our authorised advertising platforms or analytics providers, it may be transferred to and stored in the United States or other countries. Our advertising partners are required to operate under approved data transfer mechanisms (such as Standard Contractual Clauses, Adequacy Decisions, or equivalent safeguards) to ensure your data receives a level of protection consistent with applicable law.

WhatsApp Business is operated by Meta Platforms, Inc. (USA). Data shared via WhatsApp may be processed in the United States and other countries in which Meta operates, subject to Meta’s Data Processing Terms.

Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These include:

SSL/TLS encryption (HTTPS) across the entire www.ankeintl.com website
Password-protected CRM and email systems with role-based access control
Regular security reviews of all advertising platform accounts
Restricted internal access — only authorised sales and marketing staff may access lead data
No storage of sensitive financial data (we do not process payments online)
Data minimisation — we only collect data fields necessary for the stated purpose

In the event of a personal data breach that is likely to risk your rights and freedoms, we will notify the relevant supervisory authority and affected individuals as required by applicable law in each jurisdiction.

Children’s Privacy

Our website, products, services, and advertising campaigns are directed exclusively at business professionals aged 18 and above — including F&B operators, hospitality executives, procurement managers, architects, and commercial contractors. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted personal data to us through any channel, please contact connect@ankeintl.com immediately and we will delete it promptly.

Links to Third-Party Websites and Platforms

Our website and advertising content may contain links to third-party websites, social media platforms, or partner pages. Clicking these links will take you to websites governed by their own privacy policies. We are not responsible for the privacy practices of any third-party website or platform. We encourage you to read the privacy policy of any external site you visit.

Changes to This Privacy Policy

This Privacy Policy is written to be platform-agnostic and future-proof. When we add a new advertising platform, we update our Active Advertising Platforms list at www.ankeintl.com/advertising-platforms — not this Policy. This Policy itself will only be updated if there is a material change to how we collect, use, or share personal data.

When a material change is made, we will:

Update the Effective Date and Version number at the top of this page
Post a notice on our website homepage for a minimum of 30 days
Where possible, notify active leads or clients by email or WhatsApp

Your continued use of our website, submission of any enquiry, or engagement with our advertising after any changes constitutes your acceptance of the updated Policy.

Contact Us & Privacy Requests

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please reach us through:

Contact Details	ANKE International — Data & Privacy
Email	connect@ankeintl.com
Subject Line	Privacy Request – [Your Name]
WhatsApp	+971 50 335 6748 (UAE)
Response Time	Acknowledgement within 5 business days; full response within 30 calendar days
Policy URL	www.ankeintl.com/privacy-policy

This Privacy Policy is platform-agnostic and covers all current and future digital advertising channels operated by ANKE International. No policy update is required when adding a new advertising platform — only the Active Advertising Platforms list needs updating.